What does Matt Damon’s cryptocurrency AD mean?

If you’ve been watching a lot of TV lately, you might have seen an ad featuring Matt Damon, clad in all black, striding through a hall of CGI mountain climbers, explorers, a Wright brother, and some astronauts. He is telling you to be brave, commit, take a risk. A risk on cryptocurrency.

Who is Matt Damon?

The burden of spreading that gospel has been placed on the beefy shoulders of Matt Damon, whom Crypto.com hired as its “brand ambassador” in advance of a $100 million global marketing push. Damon is just the latest A-list star who has taken to hawking crypto.

Who is in crypto's Damon campaign?

As part of the campaign with Damon, Crypto.com has also brought on mixed-martial artist Ronda Rousey, basketball star Carmelo Anthony, snowboarder Lindsey Jacobellis, rapper CL and astronaut Scott Kelly. “This is a defining moment for the company and for the industry,” said Chief Executive Officer Kris Marszalek.

Is Damon Damon the first celebrity to flog crypto?

Damon is not, by any means, the first celebrity to flog crypto to the masses. Kim Kardashian was criticised last year after promoting ethereum Max and everyone from Lindsay Lohan to Melania Trump has been flogging NFTs. But the truth is we all expected better from him.